Brokers increasingly going online

by Julia Corderoy13 Apr 2015
Brokers are increasingly seeing the benefits social media and online technology can have on their business, according non-bank lender Firstmac.

Last month, Firstmac launched a six-part series for brokers, providing information on quick ways to establish and improve their online marketing. 

As the first series draws close to an end, Firstmac managing director Kim Cannon said more than 650 brokers have tuned in to the Broker+ program, proving that mortgage brokers are keen to take their businesses into the digital age.

“We know a lot of brokers can see the marketing opportunities that are waiting for them in social media and online technology, but getting started can be the hard part,” he said.

“We created Broker+ to help brokers break into digital and the response shows us the appetite is there, among smart brokers, to get the online side of their business started or to build on what they’re already doing.”

Cannon said Broker+ is another way Firstmac is providing value-add services to its brokers and helping them to improve their business. 

“We’ve started with a free series of six videos to take brokers through the process of identifying what are their best options for digital marketing, how to get started, and how to sustain a digital marketing campaign.

“Data analytics for digital marketing can look like gobbledygook until it’s explained, but then in small steps it all comes together to form a new way to reach customers and get information on how they are using media.

“Many people use social media personally but have never taken the step to use it as a business tool.”

Firstmac has also created a Broker+ LinkedIn group, where Cannon is encouraging brokers to have their say on what parts have delivered value and what they’d like to see in the second Broker+ series.