Finsure continues to grow its lender panel, this time with the addition of non-bank First Federal.
The inclusion of First Federal highlights not only the lender’s rapid expansion, but also the accelerating momentum in Australia’s non-bank sector.
In fact, James Angus, chief executive officer of First Federal, said First Federal's appointment to the aggregator’s panel reflects the scale of momentum it has built in the last year.
"Over the past 12 months we’ve continued to expand our broker network, grow our loan book and invest in people, funding capacity and operational capability," Angus told Australian Broker, adding that settlements in 2025's second half increased 127%, compared with the first half of the year.
"Joining the Finsure panel is a natural next step in that growth," the CEO continued. "It allows us to support a broader national broker base and continue scaling distribution through one of Australia’s leading aggregators. Our focus has always been on building strong broker relationships, so expanding our panel presence is a key part of that strategy."
Angus added that brokers benefit too, giving them greater choice and easier access to First Federal’s offerings.
"For brokers, that means another lender option that can help them get deals approved quickly when traditional pathways may not work," he said. "Our goal is to remove unnecessary friction from the lending process so brokers can focus on helping their clients rather than chasing lenders for decisions or updates."
The tie-up means Finsure brokers now have access to First Federal’s full suite of residential and business lending solutions, including home loans with a loan-to-value ratio up to 90%, and business loans up to $25 million.
Simon Bednar — chief executive officer of Finsure, which is part of the larger MA Financial Group — added: "We're delighted to welcome First Federal to the Finsure panel. Our brokers enjoy working with lenders who can move quickly and think commercially. First Federal’s same-day approvals, direct access to credit and no clawbacks offer brokers speed and certainty in a highly competitive market."
First Federal was established in 2021 and is owned by parent company, financial services firm Multifi Group. The non-bank — which is self-funded with more than $500 million in available warehouse capacity — specialises in near-prime, specialist,and property-backed commercial loans.
In the last year, Angus said residential lending has continued to be First Federal's largest growth area, with the average residential settlement in the second half of 2025 surging nearly 400%, compared with the first half.
"Much of that growth is coming from investors and self-employed borrowers," the CEO explained. "At the same time, we’re seeing strong demand for business lending, particularly from [small- and medium-sized entrepreneurs] and property investors looking for more flexible funding solutions. One advantage of our model is that we can support both residential and business lending under the one lender, which helps brokers solve more of their clients’ funding needs.
"Brokers and their clients are increasingly looking for speed and certainty in the approval process, along with lender partners who are simply easy to deal with," Angus continued. "We’re not the biggest lender in the market. But what we are building is deliberate, focused and intentional. That means no clawbacks, same-day assessments, direct access to credit and simple, practical things that remove friction for brokers and deliver certainty for clients."
