Finsure announces a rebrand

CEO says new imaging better reflects group's commitment to providing "cutting edge" broker support

Finsure announces a rebrand


By Madison Utley

Just ahead of its tenth anniversary, an aggregator has announced it’s rolling out new branding to better reflect its identity and “multi award-winning service proposition”.

According to Finsure CEO John Kolenda, the updated branding and logo will more accurately represent the group’s commitment to providing “cutting edge broker support solutions”.

“The Finsure offering has been significantly enhanced since the business commenced trading in 2011,” said Kolenda.

“Finsure has always had a fresh and vibrant approach to delivering mortgage broking aggregation services. We wanted to leverage off that ethos and modernise our look across all aspects of the business to reflect this approach.

“We decided it was time to revamp our branding… While the brand elements including the logo have been evolved, the respected Finsure name will not change under the brand refresh [and] our vision remains the same to be acknowledged as the most respected financial services partner by our brokers.”

Kolenda went on to link Finsure’s recent success to its merger with BNK Banking Corporation Limited two years ago, with the combined group recently announcing its loan book had surpassed the $50bn milestone.

“During 2020, [we have] achieved outstanding results against the backdrop of the massive challenges of the coronavirus pandemic, on track to settle over $18 billion for FY21,” Kolenda continued.

“Our recruitment has also gone from strength to strength, with the Finsure broker network approaching 2,000 brokers.”

As Kolenda sees it, Finsure’s growth has also been enabled through offering a diverse lending panel, flexible commission models and academy, marketing and lead generation – in short, its comprehensive mortgage broker support services.

“Our market-leading customer relationship management (CRM) platform Infynity, has been a significant boost to its service proposition for brokers,” said Kolenda.

“Infynity is the most up to date CRM in the market with groundbreaking technology that streamlines workflow, supports Brokers with the introduction of BID and automates time-consuming tasks.

“It’s hard to believe we will be celebrating 10 years of Finsure during 2021 and I am very proud of all we have achieved over the past decade,” he finished.

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