Franchise model draws women into mortgage industry

by AB30 Jan 2014

A home loans franchise has seen a steady increase in women joining its network as they look for work-life balance and a flexible work environment.

Around 15% of all RAMS franchise owners are female, and general manager of franchise business Huw Bough says this number is only set to grow.

“Given that the mortgage and finance industry is traditionally seen as being male dominated, it is refreshing to see an upswing in the number of women we have joining RAMS as Principals,” said Huw.

“Women bring a different dynamic to the home loans business – they are considered and well-balanced when dealing with customers who are essentially, making the biggest purchasing decisions of their lives.”

According to the latest Community and Public Sector Union’s What Women Want survey, half of working women struggle to balance the demands of work and family life.

Karen Bruce, principal of RAMS Home Loan Centre Adelaide West, says many women struggle with work-life balance because they feel they need to be “all things to all people”.

“I have three children and a husband who works away from home during the week so for me there is no better system or business that could provide the desired work-life balance than being a part of a well-regarded franchise brand,” says Bruce.

The strongest representation of female franchisees at RAMS is in south Australia, where 50% of principals are women. Huw says this number is indicative of what the franchise is expecting to see across other states and territories in future.

The latest statistics from the MFAA show women are the fastest growing segment of new recruits to the mortgage broking industry, now making up almost one third of mortgage and finance brokers across city and regional areas.