Hayden steps into new COO role

by Miklos Bolza19 Dec 2016
Digital home loan marketplace HashChing has appointed Siobhan Hayden, former CEO of the Mortgage & Finance Association of Australia (MFAA), as its new COO.
Prior to working at the MFAA, Hayden held senior operating roles at Finware and Woolworths. She also sits on HashChing’s advisory board and holds a bachelor of commerce, a diploma in project management and an MBA.
As COO, Hayden told Australian Broker she will be working closely with CEO Mandeep Sodhi and CIO Atul Narang to continue the company’s growth and performance and contribute to its long-term strategic direction.
“My inclusion in the team is underpinned by my passion for brokers and small business, along with a shared focus with the co-founders on delivering a customer-centric business model,” she said.
“As a rapidly growing business, HashChing will also benefit from my broad business skills and focus on people and culture as we continue to build the internal team and our external partnerships with industry leading brokers.”
Since launching 18 months ago, HashChing has brought in over $3 billion worth of home loan applications across a panel of more than 60 lenders.
“HashChing sits at the intersection of customers, brokers and lenders and leads industry productivity through their adoption of Virtual KYC, mobile enabled supporting document capture tool and DocuSign technology for customers and brokers,” Hayden said.
“Customers choose to partner with a broker more often than walking into a branch. I am very excited that HashChing provides a consumer marketplace of negotiated deals, and then partners with brokers to ensure consumers receive the best service,” she told Australian Broker.
Hayden added that her industry experience would help inform HashChing’s strategy about how to best support both consumers and brokers.
Mandeep Sodhi, HashChing CEO, said that Hayden’s industry experience and connections would help the business increase its market share across both broker and customer channels.
“No one understands the Australian home loan market better than Siobhan. She’s worked on the front line of the mortgage industry and understands trends, behaviours, customer patterns and technology.
“Her deep understanding of mortgage broker behaviour and pain points will help us to further enhance and streamline our market-leading technology platform. We’re very lucky to have her.”
Atul Narang, CIO and acting-COO, praised Hayden’s ability to provide valuable insights into how the company could work with customers, brokers and lenders.
“Siobhan’s experience in the broking industry will ensure HashChing continues to improve on the productivity tools provided by brokers to effectively manage their leads and help them generate more business,” he said.
“Her appointment as chief operating officer will help ensure HashChing maintains a superior customer experience and access to quality brokers.”
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