Joust Marketplace launches 'Joust Connect' to ignite mortgage industry innovation

Joust Connect is a "long-awaited catalyst for growth," exec says

Joust Marketplace launches 'Joust Connect' to ignite mortgage industry innovation



Joust, Australia's leading online home loans marketplace, has announced the launch of Joust Connect, a new feature that aims to address the pain points of quality leads and customer contactability within the industry.

"Joust Connect is the long-awaited catalyst for growth brokers have been craving," said Anny Le Wilson (pictured), chief revenue officer of Joust,

Joust Connect marks the first phase of Joust's product roadmap for this year, empowering brokers to streamline operations, enhance efficiency, and achieve their business goals.

The platform now includes a dedicated team focused on connecting brokers with consumers who genuinely need home loans and are ready to engage.

"We understand the challenges: the quality of leads and the struggle to promptly reach prospects,” Le Wilson said. “Joust Connect resolves these issues by personally engaging consumers via phone, ensuring that every prospect has a genuine home loan need and is ready to discuss their needs with a broker."

The integration of Joust Connect within the Joust Marketplace platform enables brokers to receive high-intent consumers based on geographical preferences. Brokers only pay when they are connected over the phone or through an appointment, ensuring cost-effectiveness and maximizing upfront revenue opportunities.

Additionally, the platform facilitates real-time warm transfers, leading to more impactful conversations with prospects.

Joust Connect is just the beginning of a series of new product releases planned for the Joust Marketplace.

Le Wilson said that the company is actively developing a new user journey, creating automation for the platform, and establishing a dedicated broker hub.

"We're purpose-building Joust Connect for brokers. It is a mission-critical solution for the industry, equipping brokers with an abundance of high-intent consumers and an unrivaled return on investment," Le Wilson said.

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