LMG wins big while driving the future of broking

Australia's largest aggregator is investing in broker education and artificial intelligence

LMG wins big while driving the future of broking

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By Kellie Ell

Loan Market Group (LMG) shows no signs of slowing down. As Australia's largest aggregator group for finance and mortgage brokers, it's firmly cemented its place at the top of the industry.  

It's no surprise then that LMG walked away with two awards at this year's Mortgage and Finance Association of Australia's (MFAA) national conference and Excellence Award ceremony in Melbourne: the "Aggregator Award" and the "Professional Development Award." 

Australian Broker sat down with Melbourne-based Suzi Trajanovski, LMG's head of growth (pictured above), to uncover how the aggregator giant is staying ahead of the curve, supporting brokers and positioning itself for the future.

AB: How do you feel? Why do you think LMG won? 

ST: It's fantastic. We put so much work into learning and development and education. We really built a platform designed for brokers to tap into it – whether it's online, whether it's face to face, whether it's on demand – over 400 courses, it's a really wonderful platform for learning and development. 

AB: How did the broker industry support LMG throughout the year? And how did organizations, such as the MFAA help LMG throughout the year?

ST: I think without the industry, without the knowledge of the lenders [we couldn't do this]. The banks support us in all the content that we put out; we build out a lot of content ourselves. The brokers help us build our content as well. So I think it's an incredible industry achievement all around.

AB: What tips and tricks does LMG have for others in the industry? 

ST: It's taken us a few years to build a platform. We're still building it out. I think it's important to be able to accommodate the different learning styles of our brokers and their people and their admin and their client service managers. So we've really made the platform relatable to everyone and their learning capabilities. 

AB: How is LMG navigating Australia's volatile, changing loan and property environments? 

ST: We're all about, obviously, improving learning. We're consistently running training sessions; we're doing small group sessions. We're doing retreats outside. We're putting a lot of content out on podcasts. We're putting content out on Brokerversity. So there's lots of areas that we're investing in to support our brokers: AI, cyber security. The list is endless. It's absolutely about educating brokers. 

AB: What is LMG's outlook for the rest of 2025 and 2026?

ST: AI is the future. And I know Loan Market and LMG are investing heavily in the AI space and the cybersecurity space as well. It's absolutely going to be more busy [in the future]. We're just getting started.

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