The Mortgage & Finance Association of Australia’s (MFAA) 2025 consumer campaign has delivered outstanding results, dramatically increasing the visibility of MFAA accredited brokers and connecting more Australians with trusted mortgage professionals.
Coinciding with the campaign, the MFAA has opened its six-monthly Member Sentiment Survey, running from 1-31 August. The survey invites mortgage brokers nationwide to share insights on borrower trends, market shifts, and how they are supporting clients in the current economic climate.
Running from May 29 to July 31, the campaign reached an estimated 3.9 million people and generated over 21.4 million impressions across Facebook, Google Display Network, YouTube, and LiSTNR.
This surge in awareness translated directly into engagement, with the MFAA Find a Broker site attracting more than 324,000 visits during the campaign period. Consumers spent an average of 53 seconds on the site, indicating strong interest and intent.
MFAA CEO Anja Pannek (pictured) highlighted the association’s dedication to its members and their clients.
“We are proud to showcase the professionalism and expertise of MFAA brokers to Australians,” Pannek said. “Our members play a vital role in helping people achieve their property goals.
“This campaign is about making sure consumers recognise the professionals who can guide them through some of their most significant financial decisions.”
The campaign focused on three core consumer segments: first-home buyers aged 25 to 44, investors aged 30 to 49, and homeowners considering refinancing.
To connect with these audiences, MFAA developed two distinct creative approaches—one tailored to new home buyers and another to property investors.
Each message was delivered through a mix of stills, carousels, and short-form video, ensuring relevance at every stage of the financial decision-making process.
A diverse mix of digital channels was used to reach Australians where they are most active online:
Pannek noted the campaign’s success and signaled continued support for MFAA members.
“We have seen incredible traction with this campaign – it’s bold and distinctive. Importantly, promotion of our broker members will continue. We have future campaigns in the works,” the MFAA leader said.
The survey follows a period of growth for the MFAA, which has now surpassed 16,000 members – a 9% increase in two years, with mortgage and finance brokers making up over 97% of the community. Mortgage brokers remain critical to the market, settling 76.8% of all new residential home loans in the March 2025 quarter amid rising living costs, high house prices and ongoing rate uncertainty.
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