MFAA drives consumers to brokers in new fortnightly column

The MFAA has landed a fortnightly column in a large consumer publication, giving it the opportunity to educate consumers and represent the broker industry in the mainstream media



The MFAA will be launching a fortnightly column on, which attracts close to four million consumer searches a month, to represent the broker industry and educate consumers.

The Fairfax-owned real estate publication approached the MFAA after the release of its recent Observations on the value of mortgage broking report, prepared for the MFAA by Ernst & Young.

“The Domain team were seeking a spokesperson who could share industry information that may assist consumers. After reviewing some of the interesting statistics about broker market share and consumer perceptions of the industry in our recent report, they contacted us directly with this opportunity,” MFAA chief executive Siobhan Hayden said.

“Given that we represent the industry directly and already offer free consumer content to our members, we are in a strong position to support a major player like Domain. It’s important that the benefits of choosing a broker are properly communicated to consumers, and that our own MFAA brokers are the best educated in their field.”

The regular MFAA column will commence in the first week of July, with articles that cover everything from hints on getting the best loan, to relevant stats and feature interviews with well-recognised industry leaders.

Hayden says it is also another way to help drive leads to their members.

“More than 75% of our members want us to be directly communicating with consumers about broker benefits. This opportunity allows us to do just that, encouraging the general public to trial our find a member search portal and generating ongoing interest.”

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