ASX-listed mortgage and wealth franchise Yellow Brick Road (YBR) has undergone a significant brand refresh.
After six years with the traditional brown logo, YBR chief commercial officer Scott Graham said it was time for an update.
“The old branding had served us well for some time but over the years our business has grown and developed. While the old look was fashion forward at the time it has grown tired. It was time for an update.”
The new yellow and charcoal branding better demonstrates YBR’s desires image, says Graham.
“This fresh take uses new colours, font and imagery. By opting for a brighter yellow – we are giving the brand a pop of freshness, while changing the brown to charcoal better demonstrates our desired image of a professional, trustworthy and savvy financial services provider.
“We’ve opted for a more engaging interior with funky furnishing and wall graphics that capture our brand purpose and the values of the local branch.”
The new brand look and feel will be rolled out in a staged approach to over 250 branch licensees nationwide. The rebrand was designed by YBR head of brand and design, Mark Endicott.