New fintech launches in Australia

by Rebecca Pike25 Sep 2018

A fintech firm attesting to be “your online personal loan broker” has announced its transition to Australia, after tackling the United Kingdom and the USA.

Friendly Finance provides consumers with a point of reference when seeking credit online, focusing on credit cards, loans and insurance.

The fintech offers real-time comparisons on the best deals for the credit they’re looking for.

The Co-Founders of Friendly Finance, UK-born Layton Brooks and Oliver Peckham, have both financial and technological experience, which they decided to merge for the venture.

Brooks said, “The transition into the Australian fintech space has been an exciting one at that. After building on our experiences at Quintessential Finance Group in New York, we felt that it was time to explore a new and exciting venture on Australian soil.”

Peckham said, “All we’re doing is offering a necessary and much-needed service to Australians that are in need of a friendly helping hand. After spending so many years working in financial services, we know how difficult it can be to gain access to the funds you need. We’re all about making things easier for our clients, just like a friend would do for another friend.”

The pair hopes to shake up the financial services industry by not only offering comparisons on financial products but also providing information, news and other helpful tools that many Australians need when looking for credit.

The director of Brisbane-based Nifty Loans, Andrew Bell, has also put his support behind the new brand.

He said, “Friendly Finance is almost re-shaping the concept of lender finding in a way that offers something many Australians don’t currently have: knowledge of the lending market.

“As a lender, we do offer our clients a full service. However, if consumers are not already familiar with Nifty or other lenders, many can feel a little in the dark when it comes to finding a lender they trust.

“There are also many lender finders and comparison sites that are more of just a gateway platform. Friendly Finance offers it all and with their knowledge of the international financial market, there’s not much stopping them from making it big.”