New partnership will empower brokers as advisers

by Julia Corderoy22 Sep 2015
National aggregator eChoice has partnered with leading property group, Blue Wealth Property to help position brokers as specialist investment property advisers.

eChoice general manager of products and services, Kon Shizas, says the partnership is not just about diversification, but about education.

“This alliance is not simply about income diversification, but allows brokers to offer clients the opportunity to be educated and empowered about exactly where the client should invest in property, as an integral part of making a more confident financial decision,” he said.

In a sector often rife with ill-informed advice and spruiking, Shizas says it was important for eChoice to align with a respected organisation where risk management and an ethical approach were paramount.

“As the only property company in the country with an independently audited property selection model, this is a true partnership where the central focus of all the parties involved is what’s best for each individual customer,” he said.

“Blue Wealth Property are an established player in this space and clients can now benefit from having access to their comprehensive industry experience and cutting edge research, which is an enormous boost in the current market where conditions can change so rapidly.”

CEO of Blue Wealth Property, Dr Tony Hayek, says brokers can be confident that their advice is backed by the appropriate due diligence. 

“We are looking forward to working with more eChoice brokers to assist their clients with investigating investment opportunities that are not only financially sound, but are opportunities they understand. This ensures there is an appropriate and prudent level of due diligence behind their ultimate decision.”

eChoice has also announced two other new partnerships recently. Last month, the aggregator announced new alliances with asset finance provider Mildura Finance and non-conforming finance provider Resicom.

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  • by Oscar Hvala 22/09/2015 10:48:51 AM

    How can you possibly remain an independent finance broker? I can see it now... "Come and invest in this property because it's the best!" WTF?

    It's no wonder government want to make laws tighter to try to avoid a one sided approach to investors. Is this fair? Is the consumer receiving true independent advice? I know I would run from any broker who would try to convince me to buy in an investment that on the surface, seems to benefit them. Oh well...

  • by Broker 22/09/2015 11:29:19 AM

    Agree 100%. "Specialist investment property advisers", how so? Is it a one hour session certificate? Very dangerous territory for a broker to play in.

  • by Coast Broker 22/09/2015 11:31:33 AM

    Good to see the Monthly Admin fee that eChoice/Firstfolio/Lawfund charge me of $150 for my trail commission they pay me from when I was a Lawfund member is going to good use. Correct me if I am wrong but I am sure this is the same company that has again made another large loss.