Non-bank brand celebrates launch

by Rebecca Pike10 Dec 2018

As of this week the Homeloans and RESIMAC brands no longer exist.

After shareholder approval last week the groups have relaunched as one flagship non-bank lending brand, Resimac.

To celebrate its official launch the group is offering a summer rate promotion.

Resimac is offering a lead-in rate of 3.74% per annum, comparison rate 4.08% per annum, for principal and interest loans with an LVR of 80% or less.

Resimac’s general manager, third party distribution, Daniel Carde, said the promotion was an indication of how the single new brand platform would be very competitive, simpler and easier to deal with for all stakeholder groups.

Resimac joint chief executive officers, Mary Ploughman and Scott McWilliam announced the planned transition to a single powerful brand in October, describing it as a natural evolution following the 2016 merger of the Homeloans and RESIMAC companies.

Carde said Resimac was supporting the brand launch with a significant investment in operational efficiencies that would become more apparent over time.

He said, “It is important that brokers and aggregators understand that their relationship with us does not change. They will continue to deal with the same team within our business.

“There will also be no impact on customer loans. The Lender of Record on your loan does not change. Any brand changes to loan statements, online account access and other collateral will be purely cosmetic.”

Resimac’s celebration summer rate promotion is available until 28 February, 2019.