Non-major appoints new broker GM

Non-major lender announces appointment of a new general manager of third party distribution, a newly created role at the bank



Non-major lender Bank of Queensland (BOQ) has announced the appointment of a new general manager of third party distribution. 

Effective today, former Commonwealth Bank general manager Adrienne Smith has been appointed to the newly created role at the challenger bank. 

BOQ’s group executive for retail banking Matt Baxby says the new role reflects the strategic importance of brokers to the bank, including the introduction of Virgin Money mortgages through the broker channel in the coming months.

“This newly created senior leadership role reflects the significant role that brokers will continue to play in the future of BOQ’s distribution,” he said. 

“Adrienne will be responsible for continuing to grow and mature our offering through the broker channel. 

“She brings deep retail banking experience, particularly third-party distribution, from across a range of institutions.”

Smith says she is looking forward to the opportunities that come with developing a business in the early years.

“As a relatively new entrant to the broker market, BOQ has appetite to continue to build out its broker presence and there’s still a lot of room for growth,” she said. 

“We’ve got a flat, accessible structure that creates opportunities to be more nimble and responsive than our competitors, and we’ll continue to invest in improving our service offering for brokers and their customers throughout the year.”

Prior to BOQ, Smith was Commonwealth Bank’s state manager for third party distribution business for New South Wales and Australian Capital Territory, and general manager for sales and service for South Australia and Northern Territory.  

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