Non-major lender Heritage Bank has announced an updated, more user-friendly broker website created through feedback garnered from its members.
“Our previous website was in need of design refresh and also had to be updated to accommodate a new accreditation process for our broker partners. The new format is also much easier to navigate through,” Michael Trencher, Heritage Bank’s head of broker distribution told
Australian Broker.
The refreshed site comes with a number of features including an online broker accreditation process where brokers can log on, watch the related video, complete the quiz, and have the accreditation/transfer form emailed directly through to them.
New product pages have also been added, allowing brokers to compare products and view interest rates without logging out of the secure section of the website. More detailed information such as a single home loan matrix is also included.
“The website was created through firstly updating all of our internal information. Then, from a user perspective, we sought feedback from a number of brokers over a period of time. This feedback incorporated both ease of use and content,” Trencher said.
Features were added to reflect the bank’s increased product offerings, the improved accreditation process, and to generally enhance the look and feel of the site’s functionality, he added.
“In addition, both accredited and un-accredited brokers can view all the products available to their customers, without having to log into the secure section of the site. This means they can see Heritage product features, compare all products, and view rates and fees easily on the one website.”
The site will also be upgraded further in the future.
“Our next phase of development will centre around improved loan tracking for brokers whilst looking at ongoing continual improvement through broker feedback,” Trencher said.
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