Premium markets hold despite rate pressures

Strong growth continues in key markets

Premium markets hold despite rate pressures

News

By Mina Martin

Despite high interest rates and ongoing cost-of-living pressures, several Australian housing markets remain resilient—especially in the nation’s east and west, according to Herron Todd White’s Month in Review for April.

“Whilst a few residential markets across the country have experienced some minor value decline over the past six months, this has been on the back of substantial overall price growth since the early stages of the COVID-19 pandemic,” said Shaun Thomas (pictured), director at Herron Todd White.

“Other markets including that of Perth, Adelaide and Brisbane have seen strong growth over the past 12 to 18 months.”

What makes a premium location in Australia?

Premium suburbs—those with high capital value and strong demand—typically share common features such as:

  • Proximity to CBDs or employment hubs
  • Coastal or waterfront access
  • Access to quality public transport, schools, and lifestyle amenities

“All metro areas and many regional areas across the country will have premium locations, be they regions, suburbs or sometimes just premium streets,” Thomas said.

How to enter premium markets on a budget

Given rising prices, with home values reaching new peaks in April despite post-election uncertainty and global trade tensions, many buyers are finding it difficult to afford detached homes in top-tier suburbs. But Thomas offered strategies to still break into these areas.

“The most obvious way is to consider purchasing a unit instead of a house, at least as a stepping stone into the market,” he said.

House-unit value gaps highlight opportunity

According to February data from CoreLogic, the median value gap between houses and units is significant in all major capital cities:

  • Sydney: $608,594
  • Canberra: $373,817
  • Melbourne: $312,189
  • All other capitals (except Hobart): Between $228,800 and $286,730

In premium suburbs, the gap widens dramatically:

  • Bellevue Hill, Sydney: House median – $10.7 million vs Unit median – $1.7 million (84% difference)
  • Toorak, Melbourne: $4.91m vs $971,000 (80% difference)
  • Cottesloe, Perth: $3.25m vs $1.29mi (60% difference)

Compromise is key: Consider alternative features

For those set on buying a house in a premium location, Thomas recommends compromising on certain features.

“Considering properties on a main road, those with smaller land sizes including terraces and semi-detached homes or dated or unrenovated homes – the fabled worst house on the best street – are all likely to lead to hundreds of thousands, if not millions, of dollars in price difference,” he said.

Look to adjacent suburbs for long-term growth

Another strategy is to target suburbs adjacent to premium markets. These offer similar benefits at a more accessible price and often perform well during market upswings.

“These suburbs will often ride the coattails of their premium neighbours when the market rises,” Thomas said. “This is likely to mean stronger capital growth over time as middle to upper markets are often the first to move and will often see bigger upswings during periods of growth.”

However, Thomas warned that these same areas can be more vulnerable during downturns.

“The flipside is that when the market starts to cool, they will also be the first to move in the other direction and suffer larger corrections during market downturns,” Thomas said.

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