REA makes call on CEO after Mortgage Choice acquisition

by Mike Wood29 Jul 2021

REA Group has made a key call in its acquisition of Mortgage Choice and Smartline, announcing that Susan Mitchell, who was CEO at the standalone Mortgage Choice business, will be Chief Executive Officer, Broker at REA.

Sam Boer, who had held the lead role at Smartline, will take up a new position of General Manager Partnerships and Product Development – Financial Services.

Both will report directly to REA Group Chief Financial Officer and CEO, Financial Services, Janelle Hopkins.

The roles will begin next week, bringing to an end the uncertainty that has existed since Mortgage Choice was bought out back in March.

“Leveraging REA’s strong digital foundations and our extensive Mortgage Choice and Smartline broker footprint, we have an excellent opportunity to out-pace the competition and create the leading broking business and financial services marketplace,” said Hopkins.

“The leadership appointments being announced today will support the continued delivery of market leading solutions and services that provide superior value to our franchisee network, brokers, clients and business partners.”

“REA is delighted to have both Susan and Sam in key broker roles, working closely with our broader financial services leadership team. We look forward to sharing key milestones, such as the brand for our combined broking business, in the months ahead.”