Regional lender leads majors in reputation index

by Julia Corderoy30 Apr 2015
Bendigo and Adelaide Bank has beaten all the majors to take out the top spot on the Corporate Reputation Index this month.

Climbing from thirteenth place in 2014, the Bank ranked seventh overall out of 60 companies, ahead of ING Direct (16), ANZ (31), Commonwealth Bank (33), NAB (41) and Westpac (52). 

The index measured reputation across seven dimensions – products and services, innovation, leadership, performance, governance, citizenship and workplace.

Bendigo and Adelaide Bank executive customer voice, Marnie Baker says the results reflected the Bank’s commitment to its customers. 

“We have made significant investment in digital innovations and our people lead the pack in exceptional customer service, listening and responding to customer needs and building trust and goodwill,” she said. 

“It’s recognition from our customers that shows us we’re fulfilling our vision of being Australia’s most customer connected bank. 

“We strive to improve our product and service offering, always seeking better ways of doing business while supporting the communities in which we operate.”

The Corporate Reputation Index is part of an annual global study by research consultancy AMR and the Reputation Institute. The 60 companies included in the list are the largest companies in Australia by revenue and are sourced from the IBIS World Top 1000 Company list.