Twitter event to bridge broker/consumer gap

by Miklos Bolza23 Jun 2017
A social media event held this weekend hopes to bridge the consumer knowledge gap with insights from some heavy hitters within the broking industry.

The one-hour event will be held on Twitter via the National Finance Brokers Day (NFBD) Twitter page and through the #whybrokers hastag. Starting at 8pm AEST on Sunday 25 June, it will feature 12 panel members answering a series of questions about what finance brokers do and what benefits they provide.

“There are a lot of articles I’ve read in our own industry that consumers are either not educated enough on products and features of different loans or they don’t have a sound understanding of the financial industry,” Dino Pacella, founder of NFBD, told Australian Broker.

“I thought it would be a great initiative to undertake and educate consumer markets by running off of National Finance Brokers Day and having some basic questions as a Twitter feed that people can follow easily.”

Panel members include Jason Back, managing director of the Australian Lending & Investment Centre (ALIC), Ross Laurenson, national sales manager for My Local Broker, and James McCracken, founder of boutique coaching agency The Successful Adviser.

“We’re going to be tweeting eight questions on topics ranging from the importance of finance brokers on the consumer market to why finance brokers recommend one bank over another.”

These questions have been selected through prior social media research looking at industry perspectives on the broking industry.

“I spent a number of hours going through different industry sites. I picked out the most popular questions that kept popping up going back 12 or 18 months and then reworded the top eight questions into a more consumer friendly style.”

Pacella has been promoting the Twitter session via the NFBD webpage as well as his own social media accounts. All panel members have also been reaching out to consumers through their own channels, he said.

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