A retail mortgage broker with a vision

Broking chief talks about opportunities for growth

A retail mortgage broker with a vision


By Mina Martin

It has been over a year since Aussie Home Loans and Lendi merged – a move which allowed them to provide their network of brokers with an expansive range of benefits. This includes an improved and “super-efficient” ecosystem for loan applications as well as tech investments that enable brokers to manage complex deals and provide customers with richer experiences.

“Already, our network of brokers are experiencing the immediate benefits from the coming together of these two great businesses to create an industry-leading powerhouse,” said Brad Cramb, chief executive distribution at the Lending Group holding company.

The Aussie retail channel has a vision focused on growing its market presence and leveraging existing sites.

“We’re very focused on high-priority sites for now and making sure that we have representation in each of those high-priority sites,” Cramb said.

To improve productivity for existing Aussie franchisees, it was important to take advantage of the new processes and systems available to scale their businesses, he said.

“They’ve invested a lot of time and energy into the Aussie brand, and we’re investing this time and energy into their businesses as we move towards the next chapter of building our productivity per store, per broker, across the country,” Cramb said.

Cramb said that part of the return on that investment will come from being able to onboard new brokers more quickly and have them contribute to the bottom line faster. He was upbeat about the future of the industry and expected a further increase in the share of loan applications deriving from brokers.

The Lendi Group’s unique model is well suited to both new recruits and established brokers looking to start their journey with the group, he said.

“Ultimately, brokers have the opportunity to choose their own journey and choose the way that they would like to scale their businesses,” Cramb said.

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