By Antony Field
Bendigo Bank has topped the list of Australia’s most trusted banks in an independent survey conducted by market research firm Roy Morgan.
In the quarterly survey, which ranks a range of companies, Bendigo Bank’s trust ranking rose from 16th to 14th, reinforcing its position in the top 20.
Bendigo Bank was the only bank that made the top 20 and its now the most trusted full service financial services institution in Australia.
“Our vision is to be Australia's bank of choice and we believe our success is driven by our purpose – to feed into the prosperity of our customers and communities, not off them,” Baker said.
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The findings were contained in Roy Morgan’s quarterly update which allows consumers to describe in their own words why they trust or distrust a brand and uses the latest data and insights from more than 60,000 Australians.
The outstanding result for Bendigo Bank follows Roy Morgan’s latest banking satisfaction ratings released last week, which revealed Bendigo Bank home loan customers were the most satisfied of any bank operating in Australia. In April, it also won the Reader’s Digest 2022 Bank of the Year Award.
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“Whether it's buying your first home, upgraded home, investment property or saving with us, we can put you on the path to where you want to go,” Baker said.
“Trust is a must, a key consideration when it comes to choosing your bank and Bendigo Bank will always put you, your family and your business first when it comes to providing your banking, investment and other financial services requirements.”