Brokerage launches franchise model

by Miklos Bolza06 Oct 2017
Mortgage brokerage Resolve Finance has announced the roll out of a new franchise model following 20 years of success in Western Australia and Victoria.

The business hopes to leverage the new model to promote further growth throughout the rest of the country. The move is backed by parent company ABN Group and will be spearheaded by managing director Don Crellin who has grown Resolve over the past decade.

Crellin is joined by other industry professionals such as Sandy Paravizzini, Glenn Haslam, Daniel Johnston, and Gerry O’Donnell. The team’s combined experience will act as a pool of knowledge for new franchisees to draw from when kick-starting their own business.

Franchisees will be backed by ABN Group’s lead generation capabilities, tailored local marketing support, and ongoing business coaching and mentoring. Resolve will also supply its own broker technology platform and access to more than 25 lenders.

“The business we have built offers a proven track record of success thanks to a highly desirable customer offering and diverse range of products, which offer franchisees the opportunity to open up a boutique offering, purpose-built to service a varied market,” Crellin said.

In recent times, the business had diversified to ensure it could deliver on its ‘customer for life approach’ including Resolve Finance, Resolve Home Loans, Resolve Financial Planning, Resolve Conveyancing and Resolve Personal Finance, he told Australian Broker.

“Our business model allows us to have all the product offerings of a larger brokerage, while maintaining the flexibility, service and support levels only offered by a smaller company. So essentially, our franchisees will get the best of both worlds.”

“We felt these elements presented an opportunity to brokers who see the value in the strength of an established brokerage and want the opportunity to build their own business on the strength of ours.”

As well as being active in the mortgage broking space, Resolve’s offering also extends to multiple referral partnership opportunities, he added.

“Resolve Home Loan products offer diverse solutions for our customers. Our financial planning and conveyancing divisions allow franchisees to generate additional income, while also providing an end-to-end solution for our customers. This model allows us to have all the product offerings of a big brokerage, while maintaining the flexibility, service and support levels only offered by a smaller company.”

The key to success, Crellin said, was recruiting the right people to give each individual franchise the ability to grow and flourish.

“We want people who love writing loans and are motivated customer advocates, but we also want brokers who have that entrepreneurial mindset. We respect owners with a passion to grow their own business and take ownership of their book and our brand.”

Resolve has been building its franchise over the last 12 months, Crellin said. Launching on 2 October, the business has already on-boarded one franchisee and is in talks with several more.

“We really want every one of our franchisees to understand they’re a valued member of the Resolve Finance community, and we understand their specific needs – they are not just a ‘number’.

“We understand that franchising is not for everyone, but for many it’s the perfect combination of strong support and entrepreneurial freedom allowing them to grow their business.  We have built robust recruitment process that ensures that any franchisees genuinely believe in our business and are aligned to Resolve’s values.”

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