Effi sets up mortgage broker tech council

by Gerv Tacadena22 Oct 2020

A fintech firm has launched a Mortgage Broker Tech Council as part of its efforts to improve its products and services for brokers.

Effi has tapped five finance veterans who have expertise in the areas of banking, innovation, and home loans to join the council: Paul Crawford, Ben Taylor, Darren Liu, Nathaniel Truong and Collins Mayaki.

The men will provide Effi guidance on product development and insight on potential areas of improvement. According to Mandeep Sodhi, Effi CEO and founder, the expertise of the council members will help the firm improve and develop products and services with brokers' interests in mind.

"We have formed this council with the aim of improving our CRM software and look forward to receiving feedback and working closely with its members to ensure that Effi is offering our clients the best service possible," he said.

Sodhi added that the council will help Effi monitor its performance and keep the group updated on the current needs of mortgage brokers.

"Effi’s product roadmap will also be available for the Mortgage Broker Tech Council to provide feedback before it is released to the public and brokers. Brokers will also be able to offer insights into their needs and requirements, so we can create solutions accordingly," he said.

The formation of the council was paired with the announcement of the expansion of Effi's executive team; Dilkushan Karunaratne will be joining Effi as head of technology while Vy Huynh will come aboard into the role of broker relationship manager.

"With the expansion of our executive team, we are confident the Effi platform will continue to grow and expand its offerings to create the best possible mortgage broker platform in Australia," Sodhi said.