Fifo Capital appoints senior BDM to drive broker growth

Supporting broker network a priority

Fifo Capital appoints senior BDM to drive broker growth

News

By Jayden Fennell

Business finance lender Fifo Capital has bolstered its business development team to grow its broker network and offer brokers more support.

Hasitha Ratnayake “Has” (pictured) has been appointed as Fifo Capital’s senior business development manager.

“The addition of Has to the team allows us to continue our growth and bolsters our position as a key player in alternative working capital and cashflow finance,” said Fifo Capital CEO Wayne Morris.

Raynayake will assist finance brokers who approach Fifo Capital to use its tailored products.

“We have been working more and more with brokers who are seeking a solution to put in place for their clients when the big banks or our competition can’t,” said Morris.

Ratnayake was formerly senior BDM at Macquarie Bank, and has also worked at ANZ, HSBC, and Bank of Melbourne.

Morris said Ratnayake’s role would also support the wider Fifo Capital network and grow broker relationships.

“We value our broker relationships and Has is joining us at a time when we are introducing opportunities to make Fifo the funder of brokers’ choice.

“When brokers have clients looking for fast and reflective solutions to get what they need from a cashflow perspective, we want to provide brokers with that solution.”

Fifo Capital understood that efficient technology processes could help brokers to secure deals for their clients, Morris said. 

“We want brokers to be able to get to ‘yes’ faster and for clients to get to their facilities faster. Whatever we can do to make it simpler and easier to access finance, that is a win-win for everybody and Has is the perfect person for that.”

Ratnayake said he was excited to be part of Fifo Capital’s growth journey.

“I can’t wait to share the awesome work the team are already doing,” he said. “Recent statistics show there are approximately $25 billion in funded payables for Australian businesses each year, now was the right time to join an organisation like Fifo Capital where we can facilitate getting that funding on to Australian SMEs faster, easier, and more innovatively.”

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