Lender creates ‘head of broker’ role

New appointment to help usher mortgage brokers into market ripe for growth

Lender creates ‘head of broker’ role


By Madison Utley

A specialist lender has appointed a head of broker to help spread awareness of the “huge personal loan opportunity” to mortgage brokers who are open to diversifying their services.

MoneyPlace has welcomed Alf Vasta as head of broker from his previous position as a senior BDM at Liberty.

The creation of the role is just one element of MoneyPlace’s efforts to help brokers “future proof” their businesses through diversification.

Vasta explained, “Personal loans are a sleeping giant for Australia’s brokers tackling a challenging market following the royal commission and tightening of residential housing market.”

“My first priority is to get out there talking to brokers to help them understand the opportunity, and make it fast and simple for them to diversify their income and grow their business,” he added.

MoneyPlace CEO Stuart Stoyan called Vasta a “heavy hitter,” speaking to his 20 years of experience and national recognition, such as being the recipient of the Australian Mortgage Award for non-bank BDM of the year.

“In just 12 months, brokers have become our number one channel, so it makes sense that it is led by someone with experience and industry recognition,” said Stoyan.

Liberty group sales manager, John Mohnacheff, weighed in saying, “Liberty has been at the vanguard of product diversification for finance brokers for many years and our investment in MoneyPlace and Alf moving across is another example of our commitment to the third-party channel.

“We’re looking forward to his next chapter leading and reinforcing Liberty’s core values within the MoneyPlace broker team,” he concluded.

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