Loan Market is making moves in Western Australia.
The brokerage – which is owned by aggregator parent company Loan Market Group (LMG) – is expanding its Western Australia team with two new hires, aiming to better support brokers as the region’s growth gains momentum.
Kaine Adamson has been named state director, while Kirby Moore has been made training specialist.
Adamson, who is based in the Perth area, comes to Loan Market from Do Financial, where he served as a mortgage broker. But he has more than two decades of experience in the mortgage and financial services sectors. His resume includes stints at National Australia Bank (NAB) and P&N Bank.
Loan Market chief executive officer David McQueen noted that throughout Adamson's career he has worked with aggregators to help "remove roadblocks in the application process, saving brokers time and making the process smoother for their clients. His track record is all about sustainable growth and that focus aligns with our commitment to helping our brokers grow.”
Adamson added on LinkedIn: "I'm looking forward to connecting with the incredible broker businesses in WA, hearing their stories and creating more opportunities for collaboration."
Moore comes from business management platform MYOB, where she most recently served as senior customer enablement consultant. At Loan Market, she has been tasked with ensuring that brokers and their teams have the proper tools to do their jobs well.
"I'm passionate about giving brokers the confidence and tools they need to achieve their goals," Moore said. "That could be from finding more time in their day through better systems through to sharpening their compliance processes, whatever moves their business forward.
“Being based here means I can deliver training and coaching they need and support them in real time as they put their learnings into practice," she added.
Meanwhile, parent company LMG, Australia's largest aggregator group, shows no signs of slowing down. The Aussie giant walked away with two awards at this year's Mortgage and Finance Association of Australia's (MFAA) national conference and Excellence Award ceremony in Melbourne.
Perth's property and loan markets continue to gain traction.
Home values grew 6.6%, year-over-year, in the 12 months leading up to September, according to Cotality's Hedonic Home Value Index, the company formerly known as CoreLogic, with the median home price now north of $880,000.
At Loan Market, WA brokers boosted settlements by 24% in financial year 2025, compared with the previous year. The expansion of the WA brokerage team aims to build on that momentum and further drive growth in the region.
"We're seeing a supply and demand imbalance in housing here," Perth-based broker Nick Anderson, founder and managing director of Sonam Capital, told Australian Broker. "The demand value is still strong, and it's causing price appreciation in the market stronger than what we'd anticipated."
WA’s growth unfolds against a backdrop of the nation’s persistent housing shortage, soaring property prices and a cost-of-living crisis. Despite recent interest rate cuts, many prospective homeowners remain priced out, or have been forced to get creative just to enter the market. As a result, an increasing number are leaving capital cities, or relocating interstate in search of affordable housing options.
"We've got to be a bit more strategic with our clients about helping them with acquisition," Anderson said. "Give them a few more tools, a bit more information; provide them with a bit of strategy as to how to go about buying a house. So you've got to be smarter as a broker to help your clients be smarter as buyers. Knowledge is power."
