Self-licensing specialist My Dealer Services (MDS) has continued its strong growth, adding 15 new AFSLs since January 2025.
The increase takes its supported self-licensed practices up more than 10% to 110 AFSLs. MDS now supports a network of more than 400 financial advisers nationwide.
The firm has also rolled out five new service offerings this year, bringing the total to 10 so far in 2025. These additions are designed to extend MDS’s support framework through partnerships across advice technology, investment solutions, and business consulting.
The latest initiatives build on three new or improved services introduced earlierthis year as part of MDS’s expansion strategy, aimed at enhancing the support infrastructure for advisers across its network. They also follow a significant partnership with Colonial First State (CFS), leveraging the expertise of CFS’s FirstTech team.
New initiatives include:
Retiremap Quantum – cost-effective financial advice modelling solutions.
Peloton Partners – specialist advice pricing consultancy to ensure practices capture full value while remaining fair and transparent.
Intelliflo – global Advicetech leader in practice management and digital client engagement.
Tardigrade Capital – support for advisers and clients evaluating private asset and private credit investments.
Morningstar – the firm’s first Platinum Partner, offering financial planning tools, managed accounts and investment research solutions.
MDS head of strategy Ashley Mahadeea (pictured left) said the expansion reflected the company’s focus on quality over quantity in partnerships.
“We remain dedicated to empowering members with resources and partnerships that drive better client outcomes,” Mahadeea said. “Carefully selecting the right product and service providers to support MDS members is another step toward that commitment."
MDS director and founder Alexander Euvrard (pictured right) said the new partnerships and services align with the company’s mission of supporting advisers through self-licensing and beyond.
“Over the coming months, we will be reaching out further to the wider adviser community to share our core belief that self-licensing is nothing more than removing a layer to allow advisers and practices to run their business their way, with the client front and centre of everything they do,” Euvrard said.
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