1st Street Financial has announced the appointment of Ofer Greenberg, former sales head of ANZ, as its chief operating officer.
Greenberg started in the position three weeks ago and brings more than 20 years of experience to the role. He has previously worked in both domestic and international banks in the fields of investments and lending.
In his most recent role, he worked as head of private banks & external advisers sales at ANZ Bank
dealing with both wholesale and corporate clients.
“I ran sales teams both in markets products and in private banking,” he told Australian Broker
. “I’ve got a good track record of growth and building teams.”
Greenberg also held a position at Macquarie Bank looking after retail clients. During his career, he has worked closely with financial planners and different dealer groups which also offered mortgages.
He will now be focusing on the expansion of 1st Street Financial in both its national footprint and its product range. He will use his experience to work with new brokers seeking to join the team, establishing new strategic referral partnerships and enhancing the firm’s connection with existing referral partners.
The plan is to establish new offices and bring on new brokers around the country, he said.
“At the moment, we have a national book. We have clients in different states,” he said. This expansion will thus involve offices in Sydney, Perth, Melbourne and Brisbane.
As for the product range, Greenberg said 1st Street Financial wanted to expand its existing insurance arm while completing strategic alliances with a number of other market players.
1st Street Financial also has plans to expand its commercial and financial planning divisions.
In his new role, he will work closely with founder and managing director Jeremy Fisher on developing strategic opportunities, acquiring new brokers and growing the company’s footprint.
“This is a really exciting opportunity and I look forward to the challenges and opportunities ahead. I think the current lending environment is ripe for growth in the broking industry and 1st Street is a leader in the independent space,” Greenberg said.
“Personally I am looking forward to working with the banks rather than for the banks as I did previously. Jeremy has built an amazing business with great culture and people. I am proud to join the team.”
Moving from a banking institution to a private business, Greenberg told Australian Broker
that this was the right time in the current lending environment for growth in the industry.
“That’s what makes me excited to be on 1st Street.”
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