New hire to permit stronger broker channel at non-major

by Miklos Bolza19 Jan 2017
MyState has announced the appointment of Kate Dean to the newly-created position of general manager of retail banking, sales and service.
Dean will start work in her role in February. She will be responsible for the group’s branch networks within Tasmania and central Queensland as well as the development of the group’s contact centre.
Her appointment will allow group executive Huw Bough to focus his expertise on growing the national mortgage broker channel.
While originally looking after agri business and retail business as well as brokers, Bough will now take on the role of general manager, broker and will prioritise broker strategy, aggregator relationships and policy.
Bough will be supported by Paul Herbert, head of broker sales, who stepped into the role last November and who currently leads the group’s BRM and broker operations.
For Bough, the focus will be on adding value and making the group easier to work with by driving change and simplifying processes, he told Australian Broker.
“Probably the most significant thing revolves around understanding where and how we can differentiate by understanding each other better,” he said. “That means understanding brokers better. Brokers know their customers extremely well and we need to know our broker partners and our brokerages better as well.”
His first task will be to take the time and understand what MyState’s brokers and existing partners have to say in order to identify any areas of opportunity. He will also work alongside Dean in her newly-appointed position.
MyState managing director and CEO Melos Sulicich welcomed Dean to the team.
“Her retail banking experience and knowledge of the Tasmanian market will support our strong organic strategy by responding to the changing needs of branch customers, deepening customer relationships and expanding community engagement.”
Dean joins MyState after holding the position of chief sales and marketing officer at B&E Personal Banking where she headed up business growth and sustainability.
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