A lender has unveiled a rebrand it says was triggered by a desire to reflect the group’s expanded presence in the market and continuing rapid growth.
While Thinktank Property Finance’s name remains unchanged, the company imaging and holistic design has been updated, CEO Jonathan Street explained.
“We have sought to revise, modernise and evolve our branding to best reflect our values, ethos and way of doing business – which for us, is very much centred around people, relationships and the journey we share together,” he said.
The group’s strong industry relationships were a “key part of the inspiration” for its new branding.
“We view the relationships we have with business partners as not so much as being about the end game or a specific outcome, but what we can achieve together along the way. Sometimes you just don’t know where a relationship may lead over the months and years, but if you have an alignment of values, effort and trust, amazing things tend to result.”
The independent property lender emphasised the importance of both its customers and the broker channel in the group having achieved a portfolio in excess of $2bn and having advanced more than $3bn in mortgage finance to borrowers over the life of the company.
Street said demand for property finance has fuelled strong growth for the group over the last five years in particular, supporting Thinktank’s expansion from commercial lending into residential initially, before broadening further yet into investment products; from 2018, the lender has also become a significant white label solutions provider to a number of key origination relationships in the third party channel around Australia.
Now, COVID-triggered digitisation of the group’s entire operational platform is allowing for the pursuit of further scale and opportunities.
The specialist commercial, residential and SMSF property finance provider currently has a roster of more than 100 employees across offices in Sydney, Melbourne and Brisbane.
