Welcome to the future of digital media

We preview the exciting new world of interactive digital content to feature in Australian Broker

Welcome to the future of digital media


By Antony Field

On the leading edge of industry reporting lies a new frontier of possibilities — where information is not just read, but experienced.

In 2022, Australian Broker is unveiling a unique interactive digital content collection, designed around immersing users through active engagement.

 “IDC is on the cutting edge of online publishing,” said Key Media CEO Mike Shipley. “Key Media is proud to be one of the first media publishing houses to embrace this new technology.”

 At the intersection of entertainment and information lies the pinnacle of digital engagement. This January, get ready to experience the world of IDC, where users can enjoy memorable interactions that provide lasting value.

A range of premium content IDC stories will be displayed on the Australian Broker website, brokernews.com.au, including exclusive leader profiles, features, sector focus stories,  broker roundtables, business updates and Big Deal stories.

This exclusive content will be delivered in a unique and visually attractive format that will reach new and existing audiences.

Speak to your account manager to find out how IDC can positively impact your business in 2022.

For a sneak peek of the new IDC format, see Australian Broker's story on the career journey of Michelle Bannister, the head of distribution at La Trobe Financial: https://premium.brokernews.com.au/au-leaderprofile-michellebannister/p/1

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