Aggregator partners with wholesaler to offer new white-label product

by Julia Corderoy18 Nov 2014
Mortgage aggregator AFG and wholesale funder Advantedge have jointly announced a white-label partnership. The new relationship will see Advantedge supply white-label home loan products to AFG’s national broker network under the brand ‘AFG Home Loans Edge’.

AFG managing director Brett McKeon said the agreement will extend AFG’s existing white-label product range and he expects it will be a popular product for brokers.

“We expect broker take-up to be strong due to the features and great value of the product. In our 20th year and with a loan book now sitting at $97B, AFG has experienced sustained growth across our 2100 strong broking group. We expect that the addition of Advantedge as a funder will take us to a new level due to their pedigree in offering well-priced products, backed by brokercentric services”.

Advantedge general manager of distribution Brett Halliwell said he predicts the demand for white-label products will strengthen over the coming year.

“In bringing to the table our well established simple product range, competitive rates and brokercentric back-office service, backed by the financial strength of the NAB Group, we are confident of adding significant value for AFG brokers and their customers,” he said.

“We predict strong growth for the white-label market as a whole in the coming year, as brokers continue to embrace the unique and competitive place that white-label products occupy on their lending panels.”