Alternative lender extends football club support

by Rebecca Pike08 Jun 2018

An alternative lender is continuing its commitment of St Kilda Football Club by extending support to two more teams.

Pepper Money will now be supporting the Southern Saints women’s VFL team as well as the under 8s to 18s that participate in the South Metro Junior Football League (SMJFL).

The partnership with the women’s VFL subset of the club will be an extension of Pepper Money’s current principal partnership with the Saints. The SMJFL is St Kilda FC’s community football partner in the region.

Pepper Money has built connections with the club since 2015.

Jo Thrift, Pepper Money chief marketing officer said, “At Pepper, we are all about helping people succeed and are continuously looking for ways to make a difference in people’s lives. Aligning ourselves with the women’s and youth leagues is a perfect opportunity to nurture these emerging groups and help raise the profile of women in professional football.

“The new partnerships demonstrate our ongoing commitment to the greater Bayside community and we are exciting about the opportunities our funding will open up.’

Pepper Money’s sponsorship extension will provide support to all levels of AFL, from nurturing the grassroot clubs young talent to providing equal opportunities across both women’s and men’s leagues.

Specifically, Pepper Money will be a principal sponsor of a women’s breakfast series and become partner of the women’s VFL coaches.

Support for the SMJFL will directly filter down to all 26 grassroot football clubs, who are members of the league, in the form of funding new equipment and uniforms. Pepper Money’s support will also enable free entry into the leagues Final Series, to ensure all family and friends can be involved in these community events.

SMJFL CEO, Sarah Loh said, “We're excited to partner with a leading alternative financial institution.  Pepper Money’s support will help to grow grassroots football and girls participation.  The sponsorship will directly benefit each of the 26 SMJFL member clubs and for the league to continue to offer free entry into the finals series in 2018.”


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