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More than 1,000 franchisee brokers will be able to leverage a suite of new marketing and advertising materials later this year thanks to a new, multimillion-dollar brand campaign.
Aussie Home Loans, which operates more than 220 retail stores across Australia, has enlisted the services of a new creative partner CHE proximity, to devise and deliver a “large-scale brand campaign”.
CHEP will manage Aussie’s brand, communications and design remit as well as broker-to-customer marketing, to ensure the Aussie message is effectively delivered across “pivotal customer touchpoints”. The campaign is scheduled to launch in late 2019.
“We’re so confident about the future of mortgage broking and the longevity of our business that we have big plans for our brand,” said Aussie’s chief customer officer David Smith.
“We need a smart, proactive and relentless agency partner to help bring our vision to life, and CHEP has proven themselves to be that partner,” he added.
Billed as a full-service creative agency, CHEP has delivered campaigns for Virgin Australia’s Velocity Frequent Flyer, Swann Insurance and Latitude Financial, among others.
“There’s no doubt the mortgage broking industry is experiencing a pretty turbulent time, however it’s during challenging times that Aussie really stands tall,” Smith added.
