It is imperative for brokers to understand and embrace social media today, according to a leading aggregator.
Since the launch of its Social Media Management Program in March, Marketing director for eChoice
, Nancy Matar, says eChoice has seen significant increased broker engagement with customers, revealing the power social media can have on a broker’s business.
“For any service industry where a sense of immediacy is paramount to be able to react quickly to market conditions, social media is an absolute must for reaching out to a large number of customers. However, brokers are either too time poor or intimidated by what they believe will be an onerous investment of time and money, when this is simply not the case,” she said.
“Our statistics have already shown that once a broker adopts a social program, they never look back. If used correctly, social media can be an effective acquisition and retention tool, allowing for a full circle of communication with clients.”
The eChoice Social Media Management program addresses the evolving digitalisation of the marketplace and allows brokers to capitalise on building credibility within professional networks, growing referral networks and delivering potential for business growth.
According to the aggregator, the program provides brokers with a structured communication plan to establish and then maintain their social media presence. This allows them to connect directly with customers across multiple technological platforms, including Facebook, LinkedIn and Twitter, under the eChoice brand, or customised to match their own brand.
Around 50 brokers have already utilised the program, says Matar, and the overwhelming response has highlighted the commercial value the program has added to their businesses.
“Brokers have noticed an increasing awareness of their general business activities within their existing networks after their social media profile was established and in several instances, leads have also been generated. Either way you look at it, it’s a win-win scenario.”