COG Financial Services Limited has recorded its strongest first-half performance to date, with net assets financed reaching $4.5b.
The Australian asset finance specialist announced on Thursday that financing volumes rose 7% compared with the previous corresponding period. Company leadership attributed the milestone to organic growth and the expanding size of its broker network.
The group reported statutory EBITDA of $22.3m, representing a 14% increase year-on-year. Revenue for the half-year period grew 8% to $196.9m.
According to a media release, the results were bolstered by a 7% increase in broker firms aggregating through the group.
“This record performance underscores the resilience of brokers and the growing relevance of specialist asset finance support as market conditions stabilise,” says Mark Rayson (pictured, right), head of COG Aggregation. “It shows the market is beginning to pick up, even though conditions remain uneven. More brokers are writing more volume and using our services more frequently – and that’s been the real driver of this record half.”
Activity was notably strong across several sectors:
The company is increasing its focus on automation to streamline operations.
“We’re investing heavily in AI and technology to make asset finance faster, smarter, and easier for brokers and their customers,” said Damian Mantini (pictured, left), head of strategic partnerships at Platform Finance. “Automation and AI-driven workflows are reducing manual processes and improving turnaround times, so brokers can write more deals, settle faster, and deliver a better experience for customers.”
Expansion in the salary packaging and novated leasing sector also continued during the period. COG recently acquired Easifleet to strengthen its Paywise offering, aiming to capitalise on government incentives supporting electric vehicle uptake.
With more than 9,000 brokers now accredited, the group expressed confidence in its momentum for the remainder of the year. Rayson said that while market conditions remain uneven, the specialist focus of the group continues to attract broker partners.
“Assets still need replacing, and with supply conditions back to normal, businesses are moving ahead with purchases they deferred,” Rayson said. “We’re also seeing encouraging green shoots in markets that have been subdued for some time – particularly in Victoria, where demand has held up strongly and we’re starting to see movement again.”
The broker landscape is undergoing a structural shift toward consolidation. Across the first half of 2026, the Australian market has seen increased M&A activity as larger groups seek to acquire smaller firms to gain the scale necessary for technological investment.
Experts suggest the industry is entering the “full-stack broker” era, where clients expect a single point of contact across multiple capital products – from commercial mortgages to specialized asset finance.
