LMG has appointed Mel Griffin (pictured above) as its new regional director – North, reinforcing its broker-first approach with stronger local support across New South Wales, the ACT and Queensland.
Griffin’s appointment finalises LMG’s national leadership structure, following the recent promotion of Andrew Sammut to regional director – South in June. She will lead the aggregator’s broker-facing teams in the northern region, focusing on on-the-ground engagement and tailored business support.
The move comes as LMG continues expanding its national footprint, supporting over 6,000 brokers and 70+ lenders, and settling more than $126 billion in loans in FY24.
With over 30 years of experience across banking, broking and leadership roles at Westpac, Aussie, Connective, and previously LMG, Griffin brings both strategic and hands-on industry knowledge.
“Mel knows what brokers need because she’s been one, and she’s spent her career backing them,” said Rob Thomas, national director at LMG.
“She understands that success isn’t just about tools and tech, it’s about the people behind you. And Mel’s the kind of leader who shows up and knows how to connect businesses with the right support.”
Griffin said she was drawn back to LMG by its evolving commitment to broker growth.
“This is a broker-first business. It’s family-owned, and you feel that straight away. Everything it does is designed to help brokers grow outstanding businesses,” she said.
“But what really struck me is how much LMG has continued to invest in technology, AI, data intelligence and cyber security – the kind of specialist support that makes a real difference to build stronger, resilient businesses.”
Her appointment also comes shortly after LMG launched its “It’s Time to Break Up With Your Aggregator” campaign, which challenges beliefs around switching partners and encourages brokers to seek better growth support.
LMG has been strengthening its leadership and technology investment in recent years to help brokers unlock efficiencies and diversification.
“We’ve made big investments in local leadership because that’s what brokers want,” Thomas said. “From tech to compliance to diversification, it’s about helping brokers get the most out of every part of their business, and having someone in their corner who gets it.
“What I love is that LMG backs that investment with real, human support.
“Whether it’s helping brokers diversify into commercial or asset finance, save more time through MyCRM, or access on-demand expertise, we’re here to make their life easier, and their business stronger.”
Griffin officially joined the LMG team this week.
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