Major franchise launches robo-advice tool nationally

by Julia Corderoy09 Oct 2015
Major mortgage and wealth franchise Yellow Brick Road’s robo financial advice tool was launched on national television this week after the franchise claimed its pilot was a huge success.

The robo-advice tool, Guru, was introduced on a pilot basis in June, with the intention of disrupting the traditional financial services industry by giving the consumer more control over their financial future.

Since the pilot began, YBR has been rolling out Guru training to its branch network. According to the franchise, already over 50 YBR branches are able to provide Guru sessions.

“Our network has been quick to support the roll out of Guru due to the incredible value it provides their clients. Eighty percent of Australians don’t have a financial plan because they see it as cost prohibitive and confusing. Guru provides a powerful introduction by breaking down those barriers and gives simple solutions without the usual price tag,” YBR executive chairman Mark Bouris said.

Guru was then launched on national television on Wednesday night, where it was used as a part of a challenge on Celebrity Apprentice Australia.

“Now with a growing footprint of branches across the country being trained up as Guru Money Coaches, we are ready to push on the accelerator and launch it to the wider market. Yellow Brick Road is a challenger brand and is proud to be at the forefront of robo-advice in Australia,” Bouris said.

The initial Guru session is free and facilitated by a YBR money coach. It calculates the user’s likelihood of achieving their financial dreams based on their situation today. The user pulls levers to adjust their money flows to test and learn how they could change their financial future. All customers receive a roadmap to take home free-of-charge that captures the user’s full financial situation and the changes required for them to achieve their dreams.


  • by The bull 10/10/2015 10:30:32 AM

    Ofcourse it was a huge success.... They wouldn't say otherwise would they? About as successful as the decline as their share price in the last six months.