MFAA releases ebook on digital marketing

The guide can be downloaded from the MFAA website

MFAA releases ebook on digital marketing


By Mina Martin

The Mortgage & Finance Association of Australia (MFAA) has published a new ebook on how mortgage and finance brokers can build an effective and impactful online presence.

Titled A brokers’ guide to digital marketing, the ebook tackles options for brokers to get their brand attention online, providing them with strategies they can use to make the most of their digital marketing assets, including websites, social media, and online promotion.

Brokers can’t overlook digital marketing when it comes to showcasing their brand, generating leads, and staying connected with their clients – especially given that more than 90% of home buyers research online before reaching out to a professional.

“Home buyers and business owners are online, they’re researching, they’re looking for trusted sources of information, making digital marketing a must for mortgage and finance brokers,” MFAA CEO Anja Pannek (pictured above) said.

Suitable for brokers at all stages of their broking journey, the ebook will help them find the right mix of online platforms for their business and brand based on their target market and business goals. The guide also includes case studies of MFAA members who are successfully using digital platforms to promote their service offering.

“Each mortgage and finance broking business is different, and their digital marketing will be too,” Pannek said. “This guide helps brokers decide what the best fit for their business is. Building a digital presence can take time and requires attention, the guide highlights ways brokers can make their digital marketing efforts consistent, sustainable, and effective.”

A brokers’ guide to digital marketing can be downloaded from the MFAA website.

MFAA members can also access a range of exclusive digital marketing resources including marketing consults, social media toolkits, templates, and content to use on their own websites, by simply logging into the MFAA member portal.

What do you think? We’d love to hear from you in the comments below.

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