The Mortgage & Finance Association of Australia’s (MFAA) Find a Broker campaign is back.
The next phase of the consumer campaign officially launched on 1 October, encouraging Australians to connect with an accredited MFAA broker when navigating their lending options.
The digital rollout targets first-time homebuyers, refinancers and property investors while they're researching their next move. But this time around, the national campaign has been updated to include five calculators that help consumers better understand their options and find the right broker for them.
The calculators cover borrowing power, loan repayments, buying costs, refinancing and loan comparisons, allowing consumers to enter their own numbers and receive personalised results based on their circumstances.
With more than 100 scenarios covered, the tools give consumers a practical starting point for exploring their options, with the added ability to connect directly with an MFAA broker for further guidance.
"We want Australians to feel confident starting the conversation with their broker earlier," Anja Pannek, chief executive officer of the MFAA, told Australian Broker. “Whether you’re working towards your first home, reviewing your current home loan or considering an investment property, there is real value in understanding your options.
"Find a Broker makes it easier to take that first step and connect with an MFAA accredited broker who can understand your circumstances, answer your questions and help you navigate the lending market," she added. "The calculators can give you an indication of borrowing power, repayments or costs. But don't stop at the number on the screen. They can’t understand your individual circumstances. Use these as the starting point for the conversation with your broker. That’s where a broker adds real value."
The latest version of the campaign builds on the results from the March to May 2026 campaign, which had approximately 11.2 million impressions, more than 232,000 profile views on the MFAA website, 41,000 email reveals and 13,000 phone reveals.
"We are aiming to connect with consumers when they’re already thinking about their property and finance options and make it easier to connect with an MFAA accredited broker," Pannek said. “Whether you’re buying, refinancing or investing, an MFAA accredited broker can help you understand what those numbers mean for your circumstances and explore your options.”
The focus on connecting consumers with brokers comes as broker market share continues to climb nationwide, with approximately 81.6% of all new home loans facilitated by a broker in the June 2026 quarter.
“Trust is built through relationships, and brokers have earned that trust one client at a time," Pannek said.
At the same time, research commissioned by the MFAA and conducted by YouGov found that among 2,057 Australians looking to buy a home or getting a loan, 58% trusted a mortgage broker, while 48% said they'd turn to a bank or other lender for guidance.
Pannek said the gap highlights an opportunity for brokers to reach consumers earlier, address common cases for confusion, and help them understand the role a broker can play throughout the property journey.
"There are still some misconceptions about what mortgage brokers do, how they’re paid and when you should speak to one," she said. "Some people still assume they have to pay to use a mortgage broker. But brokers are paid by the lender. There’s also a misconception that you only speak to a broker once you’ve found a property, when they can help much earlier in the process.
“There’s also an important consumer protection story that isn’t always understood," the CEO continued. "Mortgage brokers operate in a highly-regulated environment and act in the borrower's best interests in recommending suitable products.
"Brokers importantly provide choice across a range of lenders for their clients and in doing so drive competition," Pannek added. "If a consumer goes direct to one bank they aren't seeing what is available to them across the whole market. Australians are increasingly choosing that combination of choice, support and personalised service.”
Brokers are operating in an increasingly complex environment, with higher interest rates, persistent cost-of-living pressures, a shortage of housing, shifting property prices and ongoing global uncertainty all shaping the decisions borrowers are making.
This is changing the game for both borrowers and brokers.
"When rates rise, the conversations naturally shift to repayments, household budgets, refinancing and whether an existing loan is still appropriate," Pannek said. "For brokers, that means staying close to existing clients, as well as helping people looking for a new loan. It creates an opportunity to deepen the relationships brokers already have with their clients and demonstrate their value beyond a single transaction. It also reinforces that the broker relationship shouldn’t end at settlement. As circumstances and the market change, your broker can help you understand your options.
"With higher rates and cost of living pressures, Australians are asking more questions about their finances," she added. "Brokers are well placed to help clients understand their options and navigate those decisions.”
