Mortgage Choice has teamed up with the National Basketball League (NBL) just in time for the 2025 to 2026 season.
The slam-dunk partnership is a way for the mortgage brokerage to connect with first-home buyers — many of whom sit squarely in the NBL’s core fan base of 16 to 44-year-olds. The tie-up means Mortgage Choice will have a presence at 144 games across the country, with in-stadium branding, interactive activations, boosted digital marketing and a consumer promo that’s about to drop.
"With basketball being the fastest growing sport in Australia, the NBL is aligned in its reach, values and ambition, making it a fantastic partner for us," said Anthony Waldron, chief executive officer at Mortgage Choice. “At Mortgage Choice we’re all about giving Aussies more, and no matter which team you follow we’re excited to be playing a part in helping more people enjoy the NBL this season.”
David Stevenson, chief executive officer of the NBL, added that the duo are "creating something special" this season.
“We’re pleased to welcome Mortgage Choice to the NBL family as we prepare for another massive season," Stevenson said. "This partnership is about more than branding. It’s about shared connection, beliefs and ambition."
Meanwhile, first-time homebuyers are making moves of their own. In the June 2025 quarter, there were 80,929 new owner-occupied home loans, according to the Australian Bureau of Statistics (ABS). Of those, approximately 28,861 were first-time buyers. That equals more than 35% of all home loans come from first-time buyers. For brokers and lenders, it’s a strong signal that this segment is alive, active and full of opportunities. And with borrowing power on the rise and interest rates easing, buyer confidence is building, and so is momentum across the housing market.
Mortgage Choice is capitalizing off this momentum — and crossover between the channels — with an extensive marketing push. Earlier this month, it launched the "More" broker-led brand campaign.
“As part of our continued investment in our brand, and with a new campaign in market, we were looking for a partner that would help us connect with communities right across the country," Waldron explained.
