'New brand for a new time': Non-bank lender announces rebranded retail business

by AB07 May 2013

RESIMAC Ltd has announced the rebrand of its retail aggregation business, Hemisphere Financial Solutions, to RESIMAC Financial Services, calling it a ‘new brand for a new time’.

RESIMAC chief operating officer, Allan Savins, said the rebrand enables the group’s retail business to better leverage the brand equity of its high profile parent company.

“We think Resimac Financial Services better reflects our company’s strong history and stability. RESIMAC Financial Services has a unique product range in comparison to its peers that can offer competitive low rate Prime loans, SMSF loans and Specialist Lending loans under the one brand,” said Savins.

To coincide with the announcement, RESIMAC Financial Services is temporarily offering a 0.50% pa interest rate reduction across the entire Specialist Lending product range, effective for new customers from today.

“RESIMAC maintains its market leading position and continues to set the benchmark for where specialist lending is today, not only in terms of price but in risk appetite and underlying policies as well.”