Aussie, the home loan brand owned by fintech group Lendi, has unveiled a major rebrand with the launch of its new platform, Find. Buy. Own., marking a significant evolution in its 33-year history.
The national campaign positions Aussie as a full-service property partner supporting Australians through every step of the homeownership journey.
“Find. Buy. Own. signals a new chapter for Aussie. In response to the challenges Australians face buying and owning property, we’re evolving from a mortgage broker to a full-service property partner,” said Emily Lonsdale (pictured), general manager of growth at Aussie.
The campaign rolls out across TV, BVOD, outdoor, radio and digital, reflecting the expanded offering Aussie has developed since 2024, including property search tools and buyer’s agents.
The campaign launch supports Lendi Group’s broader vision, outlined at its Thrive25 conference, to transform Aussie into a “fully integrated property ecosystem,” with chief distribution officer Brad Cramb saying, “We’re moving from being a mortgage broker to a one-stop shop for all our customers’ property needs.”
Based on consumer research commissioned by Aussie, 65% of homeowners said they feel “stuck and unsure” about buying their next home – particularly when faced with the complexity of selling and buying at the same time.
To address this emotional hurdle, Aussie’s new brand platform uses the metaphor of “quicksand” to dramatise the feeling of being stuck in the housing journey.
“Find. Buy. Own. tackles this inertia head-on, positioning Aussie as the way to get there sooner and easier, with Aussie swooping in to help – a nod to our ‘we’ll save you’ brand legacy,” Lonsdale said.
“This is a huge moment for Aussie and we’re incredibly proud to bring this work to life to help customers stuck during one of life’s most important stages – buying your next home.”
Developed in collaboration with Aussie’s in-house marketing team and independent creatives, the campaign introduces a flexible creative framework designed to evolve while staying rooted in the Find. Buy. Own. message.
“We’ve landed on a creative framework that will allow us to continuously iterate over time, keeping the Aussie brand fresh, exciting and distinctive,” Lonsdale said.
The brand’s hero 30-second TVC anchors the launch, supported by a suite of product-led creative executions showcasing how Aussie helps Australians find, buy and own homes.
The campaign was produced by a wide team of creatives, led by director Tony Rogers of Positive Ape, and includes contributions from Oodle, who’ve partnered closely with Aussie on its brand transformation.
“It’s been a privilege to sprint alongside Aussie over the past year as they re-energise one of Australia’s most iconic brands,” said Oodle founder Matt Rossi.
“We’re excited to now deliver Aussie’s most ambitious work yet across high-impact out-of-home, television, streaming and radio. It’s built to connect with Australians wherever they are in the journey, whether they’re dreaming, searching, upgrading or signing.”
