The Mortgage & Finance Association of Australia (MFAA) has reported strong results from its 2026 Find a Broker campaign, coming as the broker channel hits a record 81% share of new residential home loans nationally in the March quarter, up from 76.7% three months earlier.
That growing reliance on the broker channel is precisely what the campaign is designed to convert into enquiries for individual brokers, and one member's experience shows how directly that opportunity can be won or lost on a single profile.
Cat Marriott, director and finance broker at Acorn Lane Finance, credited her fully completed Find a Broker profile for a recent client win, noting she was the only broker in her area to have done so.
"From the client's perspective, I looked professional, trustworthy, and approachable. Based on that, I'd choose me too," Marriott said.
Dan Walsh, MFAA executive, professional development & membership engagement, said her experience reflects a broader pattern the campaign is designed to capitalise on.
"Australians want trusted professionals who can help them navigate increasingly complex financial decisions, and this campaign demonstrates they are actively seeking out mortgage and finance brokers to provide that guidance," Walsh said.
He added that a polished profile "can make the difference between being considered and being chosen," encouraging members to treat their listings as a genuine business development tool rather than an afterthought.
Following on from a well-received 2025 edition, this year's iteration was designed to help Australians who were already searching for finance guidance locate the right MFAA accredited broker for their circumstances. Upgrades to the Find a Broker platform, alongside more targeted digital advertising and stronger consumer engagement strategies, helped the campaign outperform previous years.
Beyond the platform itself, the campaign's broader media reach spanned Meta, YouTube, Google Search, Google Display Network, and LiSTNR, racking up more than 11.2 million impressions and 3.3 million video views, while drawing 63,000 clicks to the website. First-home buyers, refinancers, and investors were the key audiences targeted.
The enhanced platform attracted 75,900 visits, with broker profiles viewed over 232,000 times. Consumers revealed broker contact details more than 54,000 times and lodged over 700 direct enquiries through the site — enquiries that, as Marriott's experience suggests, are more likely to land with brokers who have invested the time to complete their profile.
The MFAA has said it will continue investing in Find a Broker, signalling further opportunities for members to convert this kind of traffic into new business as future campaigns roll out.
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