The Mortgage & Finance Association of Australia (MFAA) is set to put brokers in front of more motivated borrowers, with a refreshed 2026 national consumer campaign designed to grow awareness of MFAA accredited brokers and drive traffic to its Find a Broker platform.
The push comes at a time when first-home buyers, refinancers, and property investors are seeking trusted guidance on borrowing capacity and mortgage rates in a still-uncertain market. It also follows record market share figures, with MFAA data showing brokers facilitated 76.7% of all new residential home loans in the December 2025 quarter.
Running from 17 March to 30 April, the campaign builds on last year’s effort, which generated more than 324,000 visits to the Find a Broker website and an estimated 21.4 million impressions across digital and social channels.
The 2026 iteration again focuses on professionalism, trust, and high standards as key reasons to choose an MFAA member.
The campaign will run across Facebook, Instagram, the Google Display Network, YouTube, and audio platform LiSTNR, aiming to reach consumers at multiple points in their property finance journey.
MFAA CEO Anja Pannek (pictured) said the previous campaign had clearly demonstrated borrower appetite for broker support.
“We saw how widely embraced last year’s campaign was by borrowers looking for support and guidance. Thousands of consumers visited the MFAA’s Find a Broker website and we hope to build on that momentum to reach even more Australians in 2026,” Pannek said.
Traffic generated by the campaign will be directed to the recently upgraded Find a Broker website, where consumers can search for a broker by location, specialist services, languages, and gender.
The platform now includes practical tools such as a Home Loan Readiness Check, an Australian Home Buying Schemes explorer, and a suite of calculators, helping borrowers research options before engaging a broker. MFAA Accredited Brokers can optimise their profiles with photos, videos, biographies and links, as well as highlighting their service areas and niches.
Pannek said the campaign is also about reinforcing broker value in a challenging lending environment.
“The 2026 consumer campaign continues our strong support for MFAA members,” she said. “There continues to be a high degree of uncertainty in the market for borrowers. We want Australians to know that by choosing an MFAA Accredited Broker, they’re making a smart choice.”
With broker market share now 4.9 percentage points higher than in the December 2023 quarter, the MFAA campaign is aimed at sustaining that momentum and helping members convert more of the growing flow of broker-originated enquiries.
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